RESUME
Professional
info
Driven by a passion for creating joyful user experiences, I leverage my background in visual design and illustration to craft delightful and intuitive products. My core strengths lie in curiosity, empathy, and the ability to translate complex problems into engaging solutions. I'm excited to collaborate with a team that shares my passion for user-centric design and creating products that make a difference.
Work
experience
Senior Product Designer / Sept 2024 - Present
The Economist - London, UK
I focus on delivering a personalised experience for subscribers across web and app, supporting both B2B and B2C audiences, while also exploring AI initiatives.
Mobile Product Designer / Jan 2022 - Present
The Economist - London, UK
Supported the optimization of customer journeys and content experiences across multiple touchpoints within the app to enhance user engagement and retention. I currently lead the design of the app's audio experience for both iOS and Android.
Web and mobile UX / UI Designer / Apr 2019 - Dec 2021
FXTM / Exinity - London, UK
Broadened my UX design expertise across diverse web and mobile initiatives, tackling challenges in areas like payments, onboarding, and user engagement. Collaborated with the lead designer on a mobile app targeting a new market, successfully adapting to their unique needs and cultural context.
Web UX / UI Designer / Jan 2019 - Feb 2019
Perea Clinic - London, UK
GA Client Project - Two-week sprint - Group project
UX / UI Designer / Jan 2019
General Assembly - London, UK
Petravel - Pet Tracking mobile app for Norwegian Airlines
Group concept Project - Two-week sprint
UX Designer / Dec 2018 - Jan 2019
General Assembly - London, UK
Splendid Houseware - an e-commerce website
Concept Project - Two-week sprint
UX / UI Designer / Nov 2018 - Dec 2018
General Assembly - London, UK
Veggieat - Mobile App
Concept Project - Two-week sprint
Graphic Designer / Apr 2017 - Aug 2018
Emma.dk - London, UK
My tasks were to create the design and brand guidelines for the company and update the graphical elements of the website on a day-to-day basis. I was also responsible for creating social media content, as well as printed material, along with managing two extra designers and one video editor who later joined the team.
Graphic Designer and Illustrator / June 2015 - Apr 2017
Freelance
I worked freelance providing a wide range of services from corporate branding and editorial design to traditional illustration and custom digital portraits for private and corporate clients. My UK clients included famous sports people and leading London restaurants; such as Inamo.
Graphic Designer / Feb 2014 - Jan 2015
Caracas Metropolitan Planning Institute (IMUTC) - Caracas, Venezuela
I was responsible for the IMUTC events and social media promotion. I was also responsible for creating graphic materials for all activities and events organised by the IMUTC, including booklets, logos, seasonal cards, and flyers.
For a full career breakdown, please refer to my
LinkedIn profile.
SKILLS
Hard Skills:
UI design
Wire-framing
Prototyping
Usability testing
User interviews
Ideation
User journey
Interaction design
Workshopping
iOS and Android design
Soft Skills:
Time management
Curiosity
Empathy
Problem-solving
Teamwork
Collaboration
Organisation
Communication
TOOLS
Figma
Miro
Jira
Confluence
Sketch
Slack
Trello
Zeplin
Google Suite
LANGUAGES
Spanish: Native
English: Fluent
I CAN PLAY WITH
Photoshop
Illustrator
Indesign
Education
UX Design Qualification / November 2018 - March 2019
General Assembly - London, UK
During a ten-week immersive course, I learned about the UX process by practicing through three different concept projects, and one final client project. Following the Double Diamond (Discover, Define, Develop, Deliver) and lean process methods to deliver final results.
I obtained a good set of skills such as user research, persona,
wire-framing and prototyping.
3D Animation / Sep 2011 - Jul 2012
CEV - Escuela Superior de Comunicación, Imagen y Sonido- Madrid, Spain
I decided to expand my knowledge of 3D animation while I was living in Spain. I completed a one-year study in 3D animation where I learned how to use software such as Maya, Nike, Mudbox, and Zbrush.
3D Max & Z-Brush Certification / 2011
ARTS - Instituto de Computación Gráfica - Caracas, Venezuela
During this 50-hour course, I learned at a basic level how to use some of the main 3D software packages that are considered essential for the industry.
Visual Communication Degree / Sep 2007 - Jul 2010
CDD (Centro de Diseño Digital) - Caracas, Venezuela
The Learning approach during this course was to work with different projects every other week where the skills learned would then be applied. Here I learned the visual design principles and the essential tools to be used such as Photoshop, Illustrator, and Indesign.