GA Client project - Two weeks sprint - Group project

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Our task was to resolve the loss of a large amount of potential customer conversion rate via their e-commerce site.

As the facilitator in my team, I handled client deliverables, team management and liaising between the client and team members.

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We started by looking at their competitors and analysing any findings.

We then continued by interviewing users who had all experienced injury at some point.

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We facilitated a successful design studio, which enabled the client and the team to collaborate and discover creative solutions.

After narrowing down the most popular answer by dot voting, we created a prototype of various fidelity and tested these with our core users. Any findings from our testing sessions we then fed into our updated high fidelity wireframes.

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Final delivery: Hi-fidelity mobile website prototype and gathered of all the research documentation.